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Basic of Digital Marketing in English

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1 Enrolled
10 hours 45 minutes

About Course

Welcome to “Basics of Digital Marketing” by Learnify India! This beginner-friendly course is specially designed for students, entrepreneurs, freelancers, and anyone who wants to understand the core concepts of digital marketing and kickstart their online journey.

In today’s digital age, being visible online is crucial. Digital Marketing is not just about promoting products on the internet—it’s a combination of strategies, tools, and platforms that help you reach and engage your target audience effectively. Whether you want to start a blog, grow your small business, become a social media expert, or even start freelancing, this course will give you the solid foundation you need.

We’ll walk you through all the key areas: SEO, social media marketing, content marketing, email marketing, Google Ads, affiliate marketing, and more. With practical examples, simple language (in Hinglish), and real-time assignments, you’ll feel confident to start implementing what you learn immediately.

By the end of this course, you’ll have the knowledge and tools to create and manage your own basic digital marketing strategy, generate leads, and grow online.

What Will You Learn?

  • What is Digital Marketing & why it's important
  • SEO (Search Engine Optimization) basics
  • Social Media Marketing (Facebook, Instagram, LinkedIn)
  • Google Ads & YouTube promotion
  • Content creation & blogging
  • Email marketing basics
  • Affiliate marketing fundamentals
  • Analytics & performance tracking

Material Includes

  • Downloadable PDFs for each module
  • Templates for social media & content planning
  • Free tool list (SEO, email, design)
  • Quiz after every module
  • Practice assignments
  • Certificate of Completion

Requirements

  • Basic internet knowledge
  • Smartphone or laptop with internet
  • Willingness to learn and apply
  • No prior marketing knowledge required

Audience

  • Students
  • College graduates
  • Freelancers
  • Small business owners
  • Social media enthusiasts
  • Job seekers in digital space
  • Homemakers looking for online income

Course Content

Introduction to Digital Marketing
Learn the basics of digital marketing, its scope, evolution, and how it differs from traditional marketing. Understand how digital marketing powers businesses today.

  • What is Digital Marketing?
  • Digital vs Traditional Marketing

SEO Basics
Understand how search engines work and learn the core concepts of Search Engine Optimization including on-page, off-page, and keyword research.

Social Media Marketing
Explore the major social media platforms and learn how to plan, create, and optimize social content to engage audiences and build brand presence.

Google Ads & YouTube Marketing Summary
Get introduced to paid advertising using Google Ads and learn the fundamentals of YouTube marketing including video optimization and thumbnail creation.

Email Marketing
Discover the power of email marketing, how to grow your email list, write compelling emails, and use tools for automation and segmentation.

Affiliate & Content Marketing
Learn how to monetize content through affiliate marketing and understand the role of blogs, articles, and storytelling in building trust and conversions.

Analytics & Optimization
Understand how to track user behavior, campaign performance, and use insights to improve your digital marketing results continuously.

Future of Digital Marketing
Explore the upcoming trends in digital marketing such as AI integration, automation, voice search, influencer marketing, and personalization. Understand how to stay updated and future-proof your skills.

Instructors

Learnify

Learnify

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